Typographic Design

EPUB EBook by Rob Carter

EBook Description

Precise visual communication requires first- EPUBrate typography skills"Typographic Design: Form and Communication, Sixth Edition" is the latest update to the classic typography text that covers all aspects of designing with type. Typographic Design EPUB EBook Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. "Typographic Design" provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibilityCommunication and the typographic messageEvolution and technology of typographyTypographic design processes, and using the grid

The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and "Typographic Design" is a comprehensive guide to mastery. Like this book? Read online this: The Graphic Designers and His Design Problems, Perspectives on Design Minnesota (Perspectives on Design, #2).

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