The Marketing Performance Blueprint

EPUB EBook by Paul Roetzer

EBook Description

Discover what's possible when the art and science of marketing collide"The Marketing Performance Blueprint" is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. The Marketing Performance Blueprint EPUB EBook With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance- EPUBdriven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.

Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. "The Marketing Performance Blueprint" helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goalsDrive digital marketing transformation within your organizationRecruit, train, and retain a modern marketing teamPropel growth through digital-savvy marketing agency partnersAdapt more quickly to marketing technology advancementsCreate connected customer experiencesTurn marketing data into intelligence, and intelligence into actionDevise integrated marketing strategies that deliver real business results

The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. "The Marketing Performance Blueprint" helps marketers blaze a trail of their own by providing a roadmap to success. Like this book? Read online this: Small Business Marketing Strategies, Blueprint 3.

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