Paul Rand

EPUB EBook by Paul Rand

EBook Description

Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two- EPUBdimensional space; download; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant. Paul Rand EPUB EBook

Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not communicate.
- Paul Rand



For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.

Like this book? Read online this: Graphic Design, Paul in Acts and Paul in His Letters.

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