Marketing

EPUB EBook by Roger A. Kerin

EBook Description

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting- EPUBedge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. Marketing EPUB EBook The Core distills Marketingï download; ¿½s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.. Like this book? Read online this: Bite-Sized Marketing, Marketing with Web 2.0.

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