Advertising

EPUB EBook by William D. Wells

EBook Description

This best- EPUBselling book gives an introduction to both the theory and practice of advertising. Advertising EPUB EBook

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

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